Interview with Lilyana Yakimova – Marketing Manager Site Ground -

September, 2004

Site Ground

HC: What makes Site Ground such a strong company? How has it become this way?

The secret behind the success of Site Ground is its creative and committed team. We have built our hosting company with a lot of enthusiasm. We love what we do and our customers can feel it. Treating each customer with special care has always proved to pay back. And our experience shows it once more: we have satisfied customers, who bring in more customers.

HC: What key principles does Site Ground stand by concerning customer service?

We believe that customer service should always stand up to two simple but effective principles – speed and quality. Each interaction with our customers is subject to a friendly peer review from Site Ground employees. Our team is constantly striving to achieve the perfect balance between the speed and the quality of any undertaken actions.

HC: Are there any advantages or disadvantages of being based in Europe?

The web hosting business allows for a great freedom in terms of physical location. A lot of web hosting companies have servers located in one country, managerial staff in other and support team can even be located on other continent. Outsourcing the hosting support to India and Eastern Europe is widely spread. It is a great way to cut down costs and offer a cheaper, yet quality service to the end user.

HC: What types of businesses or individuals usually host with Site Ground? Why?

As we are a budget web hosting company most of our customers are price sensitive. We provide a perfect solution for personal websites, non-profit organizations, starting online businesses, small and medium enterprises. Our price allows the owners of such websites to allocate their budgets wisely, without spending too much for web hosting.

HC: What is your best selling hosting package and why?

Our product strategy is to offer one basic hosting plan, which is suitable for nearly 90% of our customers. Our basic plan includes 10GB monthly traffic and 1,000MB web space, 1,000 web e-mails, 100 subdomains, 5 MySQL databases, PHP, Perl, Cpanel and many more useful features. For customers with special needs we have provided an easy way for upgrading.

HC: What can we expect from Site Ground for the future, in terms of hosting packages, growth, or any new developments?

We constantly work on improving our service – since the beginning of the year we have doubled the size of the basic features of our hosting plan without increasing the price, we have introduced an upgrading option, we have launched a new design. The upcoming improvements that are planned for the next few months include the launch of an easy website builder, a new hosting plan with a SSH access, a new referral program, which is aimed to award our loyal customers and much more.

We encourage all of our existing and potential customers to contact us at http://www.siteground.com/contact_us.htm with their proposals about what other improvements they would like to see added to our services.